News, advice, and general musings.

A skewed view of the world

Someone said to me recently, upon discovering that I am a graphic designer, that I must look at the world in a very different way. Which got me thinking about just how I...

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Who needs a brand?

In short – every business. In my previous blog I explained how every business needs to look good in order to build the right awareness amongst the right target audience before they can...

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What is a brand?

Whilst ‘branding’ is a widely used term, it is also a wildly misunderstood one used mainly, in my experience, to mean a businesses logo. But a brand is so much more than just...

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