The brief:
Having designed their logo a few years ago, Arts1 came back to me for a colour update prior to doing a studio refit.

The solution:
I was keen from the very inception of the original logo that it have no set colour and instead a wide palette to give a notation of constant change, as in the movement of dance, across all associated materials.

I explored lots of colour palette types, presenting them to the client with a final set of colours.