The brief:
Whilst being upto date with ‘new skool’ technology, Auto Tech Studio is a vehicle service centre that operates with very ‘old school’ values: if a job is worth doing, its worth doing right, a hard work ethic and a belief in treating customers properly and politely.

Able to fix any vehicle but with specialism’s in Japanese and German marques, and offering the full service from repairs and servicing to diagnostics and MOT’s. They tasked me with creating a holistic emblem for a modern garage offering a good quality personal service.

The solution:
Using the ‘ring of steel’ from many existing car marque logos, gives the suggestion of quality of business and service offerings, whilst the customised font gives a nod to the old motoring association badges (such as the AA), representing a traditional approach to business and suggesting Auto Tech Studio is people’s port of call to get them out of mechanical trouble.

The overall heavily stylised approach suggests a very bespoke, boutique service – that love, care and attention to detail rule!

Skills used:

• Research
• Conceptual thinking
• Sketching
• Illustration
• Design and layout
• Design for Print
• Print management