The brief:
Having taken on an established but failing lighting supply and manufacture business, the new owner was keen to move away from the old identity and represent the businesses new and positive direction.

The solution:
The business was established in 1895 so I wanted to give some recognition to their 120 years in the industry. I blended a traditional font and the stacked ‘emblem’ approach with modern design and colours to create a logo that noted the history of the business whilst representing a new direction.