Freevacy is a business supplying information rights and compliance training from a more practical, real world, perspective to a target audience of corporates, government departments, local authorities and Police forces. They tasked me with portraying a ‘touchy feely’, caring tone whilst making them look professional and well conceived enough to be taken seriously by their corporate and public sector target audience.
A custom hand drawn logotype was developed to purvey the desired personal, caring ‘hands on’ feel, with the tail of the ‘y’ wrapping around the spinning top creating the desired sense of movement without employing all sorts of complicated graphic elements, all wrapped up in an inclusive, uncomplicated design that can work across all media.
When we approached Bobbyflash we had a name, a strapline and a partially formed idea. Now we have a brand. We’re absolutely delighted with the designs he has created for us, we couldn’t have asked for more.
Joyce Landman, Director Freevacy