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NHBC annual report
NHBC annual report
NHBC annual report
NHBC annual report
NHBC annual report
NHBC annual report
NHBC annual report

NHBC Annual report

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The brief:
Having had the same annual report style for the last few years, the National House Building Council (NHBC) wanted a fresh style for the 2018 annual report to keep recipients interested and represent the progression of the business, whilst keeping in line with a raft of newly branded marketing materials, as well as the overarching NHBC brand.

The solution:
The whole design is based around the tick in the existing NHBC logo: cutting the top and bottom of the tick off to create an angled block and using this, along with lashings of white space, to create a series of colour blocks, overlays, images and background washes that developed into a bold and colourful yet structured and controlled style. This style was then developed into a series of page layouts that could be repeated throughout the annual report, with sections clearly denoted by colour.

Once the concept was approved, I then laid the initial content then managed a junior designer with amendments and image artworking.

Skills used:

  • Conceptual thinking
  • Graphic design
  • Design and layout
  • Design for print
  • Team management
NHBC campaign branding

NHBC campaign branding

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