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NHBC campaign branding
NHBC campaign branding
NHBC campaign branding
NHBC campaign branding
NHBC campaign branding
NHBC campaign branding
NHBC campaign branding

NHBC campaign branding

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The brief:
The National House Building Council (NHBC) needed some branding for a campaign to get more builders registered with them. The new campaign branding needed to highlight the 3 simple steps to register, compliment the overarching NHBC brand and work across multiple products, platforms and with different images.

The solution:
The blocky style compliments the existing NHBC logo, with the 3 steps ‘building’ the logo. The subtle arrow on the 3rd step adds some positive movement: suggestive of the positive motion of becoming registered.

Icons were developed for a shorthand version of the logo, which were also used as visual aids to compliment the 3 steps.

Both logos and the icons were designed without any specific colour palate, allowing them to be coloured to best suit their environment: using either NHBC’s existing palate, sampling a complimenting colour from the image it is laid over, or contrasting with its background in a block colour.

The logo and icons were then used as a style cue to develop the rest of the campaign branding across other materials.

Skills used:

  • Conceptual thinking
  • Illustration
  • Design and layout
  • Design for print
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