The brief:
One of the largest equestrian retailers in the UK, RB Equestrian, wanted to develop a fresh and modern identity around their existing well recognised and respected brand, then roll it out to create eye catching pieces across all media.

The solution:
With original files lost in time and no brand guidelines to speak of, I recreated the existing logo, applied colour values, added complimentary colours and developed basic guidelines.

I then set to work ensuring a consistent bold and modern tone was portrayed across all media: using the new colour palate in signage, eye catching vehicle graphics, and developing a fresh and modern mail order catalogue.

Skills used:

• Design and layout
• Artworking
• Design for Print
• Project management
• Print management