App design
App design
App design
App design
App design



The brief:
Rockwool, the world leader in stone wool solutions, wanted an app for their salesforce to use to explain their products and uses in a succinct and clear manner.

The solution:
It was decided that an interactive app be developed for the salesforce to use on a tablet to help explain the available products and their intended applications. A bold and chunky style was developed, in keeping with Rockwool’s simple and striking brand, and a storyboard drawn up detailing how the app would work. A developer was then commissioned to build the app to my specification*

The first app was so well received that a second version was developed to showcase other products.

Other standard sales materials were also developed, such as roller banners, signs, presentation boards, brochures, note pads, bags, and even sticks of rock!

The working apps can be played with here and here**

Skills used:

  • Conceptual thinking
  • Storyboarding
  • Digital design
  • Illustration
  • Project management


* I do not profess to be a web developer and whilst I project managed the whole project and created all artwork, I did not create the finished digital product myself.

** they were developed to display on an ipad screen so do not show exactly as intended here

Aylesbury Prison website

Aylesbury Prison

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