Stonbury is a specialist contractor working with most of the UK’s water companies, and the Environment Agency, to deliver high value, low carbon solutions. Having had the same logo since their incorporation in 1983, it was time for a refresh! But the client did not want a complete departure, rather a ‘journey’ from the old to a new eventual identity.
Working within a very tight brief, I carried over the very easily identified blue block and white lowercase text. I used a more modern font that still possessed the solidity of the old font but with more standard characters that are easier to read. The ‘s’ has a similar flow to the original but with more definition. I also paid particular care to the spacing withing the blue block, presenting the word in its standard sentence spacing, to further aid easy reading.
And then Covid struck, and the project was paused at the logo, so watch this space…