Yellow Car Shop

The brief:
The Yellow Car Shop, a vehicle leasing specialist wanting to rename and rebrand asked me to develop a logo to represent the new name whilst also retaining some key features from the original brand, in order to retain as much existing customer recognition as possible.

They also wanted their shiny new logo to be used in some bespoke graphics for a promotional limited addition VW Generation Six Caravelle, so asked me to create something special.

The solution:
Not wanting to align the business with any kind of marque or vehicle, I developed a generic icon, keeping to the previous ‘cartoon car’ style of illustration whilst creating something different enough from the original to represent the change within the business.

I then blended elements from the new logo with influences from 1960’s and modern surf-style design, to give a nod to the release of the first T1 panel van in 1964, ‘distressing’ the graphic to create that time served stereotypical surf wagon feel.

We wanted to brand up a company vehicle but, being a limited edition VW Caravelle, we wanted something a bit more funky and surf style rather than just our logo plonked on it. Bobbyflash has not disappointed. They have created a stunning graphic that is bang on what we wanted, whilst still representing our existing brand and including a call to action – it’s a real head turner!

Chris Robinson, Director

Recent Projects

Top-Skin
Visual identity
Stonbury
Visual identity
SS Landrover & Jaguar Specialists
Visual identity
Phantom Tuning
Print
Novopay
Print Visual identity
Navigate Infrastructure Consulting
Visual identity
Martine Turner
Visual identity
Isobel Cycles
Visual identity
Heliarc
Visual identity
ECG
Visual identity
Staff onboarding illustrations
Illustration
Cryselco Lighting
Visual identity
Black Stag Transport
Visual identity
Bedfordshire Police
Digital Print
Arts1
Visual identity
NHBC annual report
Print
NHBC campaign branding
Print Visual identity
Volkswagen
Illustration Print
Digital avatars
Digital Illustration
Rockwool
Digital Print
Aylesbury Prison
Digital Visual identity
Guard Environmental Consultancy
Visual identity
Youtopia
Visual identity
Modus
Visual identity
Bigbizit
Visual identity
On Call
Visual identity
Imtex
Visual identity
Staff recognition cards
Print
Zest Residential
Print Visual identity
Yellow Car Shop
Visual identity
Property Now
Visual identity
Acorn Childcare
Illustration Visual identity