Isobel Cycles
The brief:
A Covid lockdown born eco business, recycling old bikes into modern adventure machines and commuters, needed a brand to properly represent the ethos of the business.
The solution:
The business is named after the founders Nan, who was a keen cyclist, so I wanted to do justice to her and bring some of that personality into the brand. Completely hand drawn over several iterations, the swirling font is reminiscent of a signature and a nod to old script logos, but with a modern twist and a preciseness representing the care and attention taken to bring these old bikes back to life.
