Moorgate Finance website

Moorgate Finance is an aspirational, dynamic and forward thinking company with a young, dedicated team, that want to appeal to wide ranging and diverse industry sectors, from young dynamic start-ups to long-established, traditional organisations. But their existing website was very old school ‘Finance sector’ so they needed a new Moorgate Finance website.

The solution:
Having already redesigned their logo, I used elements from the new logo to create a visual identity to present a professional and experienced front, but also disrupt – to move away from the old fashioned finance sector look and set a new standard that is bold, future facing and digital savvy, akin to the new wave of digital banks that are challenging the old guard of the finance sector.

I created a core palette of 4 blues from the blended fill of the new logo. 2 subtly different complimentary oranges were then added into the mix, to be used to draw the readers eye to important information and call to actions. The colours from the category logos were then used to colour code the individual sectors.

NOTE: Some pages have since been changed from our original design by the client, without creative input from us.

Created while I was employed as the Lead Designer at Palmiero Design, so this work is also displayed on their website.