Mr Sander marketing materials

Mr Sander is a residential and commercial wood floor restoration business based in London. With a lot of local competition, they wanted to really stand out as a quality service supplier. They needed several marketing materials, including a brochure design, to help explain their service offering and reinforce the friendly and professional tone of Mr Sander.

The solution:
I rolled out the bold style of the logo into a bright and chunky visual identity, using large images, solid colour blocks, and bold outlines to create fun but still professional documents with easily digestible sections.

Brochure:
First I created a 6 page trifold ‘leave behind’ brochure for employees to leave behind with the customer after an initial survey to remind them of the services offered.

Aftercare leaflet:
Next I created an A5 leaflet in the same 6 page trifold style as the brochure for employees give to the customer at the end of a job, as a handy reference about aftercare.

Signage:
The client did not want any permanent vehicle livery due to the risk of equipment theft. With a fleet of many different vehicles, I created a set of different sized magnetic signs that would fit across multiple vehicle types and can be easily removed at night.

The visual identity was also rolled out into branded work clothing, a thank you card, basic stationery items and a new website.

Created while I was employed as the Lead Designer at Palmiero Design, so this work is also displayed on their website.